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| : A
new tool for Recruitment Managers. |
If you are a Recruitment Manager
facing daunting goals for recruiting traditional age students,
AwardCall is a program you should
consider.
Edge Teleservices, Inc has worked
with a number of Colleges and Universities to develop a methodology
that will have a dramatic effect on your traditional student
enrollment. Utilizing our state-of-the-art call centers and
your Admissions staff, we can help you achieve a substantial
increase in traditional age enrollment.
If you are frustrated by lack of effective follow up on new
student prospects from "College Nights", direct mail
response and other sources, our AwardCall
program will work for you. It ensures that your Admissions staff
is being used as it should be: to get your prospective students
to visit and commit to your institution.
What is it?
AwardCall is a managed outbound
phone campaign tied to your scholarship award capability and
then followed up in one of several ways. We can work with your
internal database of prospects as well as with lists of traditional
age students with standardized test scores. You know what you
can afford to offer students based on their scores. We know
how to place that award in front of them. AwardCall
simply makes the best use of your available scholarship funds
to attract new students.
AwardCall allows for multiple scenarios
following our initial calls, including:
Immediate mailing of scholarship
award notification, including an invitation to visit.
Second and third letters
at intervals, followed by a call from your staff.
Our follow up calls to
schedule an appointment with your staff members.
As an additional feature, we can even fill your staff calendars
remotely with appointments using our unique web-based Appointment
Setting Tool.
| "We
have used this program for the last five years at the
University of the Sciences in Philadelphia. It is an important
tool in our overall recruitment communications strategy.
We are able to build upon the results of this program
to more effectively convert our prospects into applicants." |
 |
Harry Siegel Associate
Dean for Enrollment Services
University of the Sciences in Philadelphia |
Yes,
I'd like to talk to Edge.
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How does this program work?
AwardCall is a managed outbound phone campaign tied
to your scholarship award capability and then followed
up in one of several ways. We can work with your internal
database of prospects as well as with lists of traditional
age students with standardized test scores. You know
what you can afford to offer students based on their
scores. We know how to place that award in front of
them. AwardCall simply makes the best use of your available
scholarship.
What does it cost?
There are four cost components
Design and setup fees (usually $1,500- $2,500 depending
upon program complexity)
Training
Call execution
Follow-up strategy costs
Well be happy to prepare a proposal for you.
I have a database of 10,000 records. What should
I expect from this program?
Well complete calls to about 85% of your database.
Programs have run in the range of 6-10 awards per hour.
Each award should be considered a viable student prospect,
so follow up strategies are key to converting awards
into enrollment.
I'm not comfortable with people from outside
my department contacting prospective students. How can
you assure me that my school is being properly represented?
Our agents work from state-of-the-art call centers
in the Midwest. We train them intensively to answer
the most common questions about your school, and monitor
and score them continuously. You can listen to them,
also, from the privacy of your office.
I have limited staff. How much of the program do we
have to handle ourselves?
As much as you would like to handle. Your options
following our initial award calls are many and we can
tailor them to your needs. We can handle all follow-up
materials and even follow-up calls to set appointments
for your staff.
|
Yes,
I'd like to talk to Edge.
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Scheduling Visits
It is critical, especially for private colleges and
universities, that applicants for admission and other
prospective students visit the campus. Admission counselors
encourage visits, email and direct mail campaigns encourage
visits and web sites encourage prospective students
to visit the campus. Edge offers targeted campaigns
to fill your calendar with visits. We can even provide
a web based tool which your staff can check at any time
to see who has been scheduled.
Open House/Group Event Confirmations
Most colleges and universities have scheduled group
visit days to bring a large number of students to campus
for a day of activities and information. Most schools
do not confirm or solicit participation in group campus
events by telephone because they simply do not have
the time or staff. Edge can make a significant impact
on your attendance by contacting your database of prospects.
Orientation Solicitations and Confirmations
Orientation is an on-campus event for newly enrolled
students. This process is often held in advance of the
start of school. Orientation activities can include
course selection, information sessions, testing and
other activities. Telephone follow-up to encourage orientation
sign up can be key to the success of these programs.
Financial Aid Reminders
It is very important for colleges and universities to
encourage new students and returning students to apply
for financial aid. Many schools send post cards and
letters from January through August to encourage students
and their parents to apply for financial aid. When you
factor in a timely phone reminder, the impact of this
successful campaign on recruitment, retention and cash
flow cannot be under-estimated.
Retention Calls
There are a variety of ways to use the telephone to
encourage currently enrolled students
to re-enroll.
Outreach calls to currently
enrolled students just to welcome them back for the
next term.
Calls to current students
thanking them for participating in co-curricular activities
such as
sports and clubs .
Calls to students who
have not completed the course selection for the coming
term.
Calls to students who have
not completed housing forms or paid housing deposits..
|
Yes,
I'd like to talk to Edge.
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The telephone is one of the most powerful tools available
in enrollment management. Consistent telephone communication
with prospective students can effectively provide information,
encourage visits and increase enrollment yields. The telephone
can be used to encourage new and returning students to
apply for financial aid and to complete their financial
aid folders. Such campaigns are obviously good for students,
but can also facilitate cash flow at colleges and universities.
Telephone outreach to currently enrolled students can
enable institutional representatives to provide encouragement,
bond students to the institution, and thus promote retention.
While most administrators in enrollment management recognize
the value of telephone communication, they are often challenged
to find the time and resources necessary to meet their
goals with regard to telephone outreach. I encourage Directors
of Admission, Directors of Financial Aid and Vice Presidents
for Enrollment to consider the services of Edge Teleservices,
Inc.
Edge Teleservices has been working closely with colleges
and universities for nearly a decade to achieve enrollment
management goals. The folks at Edge are uniquely qualified
to call prospective students and current students because
they understand the tenets of recruitment, retention and
financial aid. Their staff members are well-trained to
communicate with students.
As an enrollment management consultant, I have worked
with more than 130 colleges and universities throughout
the United States and have often relied on the expertise
from the professionals at Edge Teleservices. They are
reliable, consistent and affordable. I recommend their
services without hesitation.
John W. Dysart
President
The Dysart Group, Inc.
Charlotte, NC |
Yes,
I'd like to talk to Edge.
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